Contemporary Womenswear
‘JAZZED’
Co-Founder
-Led end-to-end product development for 4 seasonal collections,
from design through manufacturing to retail operations,
driving 4 production re-orders for best-selling styles
-Scaled distribution across Korea’s major
fashion e-commerce platforms (MUSINSA, WConcept, EQL)
-Optimized digital marketing to achieve $0.09 CPC (1/3 of industry average)
while managing 40+influencer collaborations
and securing product placements with K-drama and K-pop idols
2024-Present
JAZZED는 서울을 기반으로 한 컨템포러리 브랜드로,
일상 속에서 여성들이 경험하는 사회적 압박과 감정의 흐름에서 출발한다.
빠르게 변화하는 도시 환경과 강하게 작동하는 사회적 규범 속에서,
패션을 개인의 정체성과 태도를 자연스럽게 드러내는 매개로 바라본다.
절제된 실루엣과 과장되지 않은 형태를 바탕으로,
JAZZED는 일상에 스며드는 디자인을 통해
동시대 여성의 삶과 감정에 공감하는 컬렉션을 제안한다.
JAZZED is a Seoul-based contemporary brand
that originates from the social pressures and emotional undercurrents
experienced by women in everyday life.
Within a rapidly changing urban environment shaped by rigid social norms,
fashion is approached as a medium through which personal identity
and attitude can be expressed with subtlety and intention.
Grounded in restrained silhouettes and understated forms,
JAZZED proposes collections that naturally integrate into daily life,
resonating with the emotional realities of contemporary women.
COLLECTION REVIEW
JAZZED collections are designed for women in their 20s and 30s living in Seoul.
Each collection offers fashion as a space for self-expression and a sense of freedom
within the pressures of urban life.
24SS LAZY SUMMER
A graphic T-shirt collection
that allows customers to wear their personality.
Each print represents a source of joy
—favorite dog breeds,
drinks of choice, or symbols of good luck.
A graphic T-shirt collection
that allows customers to wear their personality.
Each print represents a source of joy
—favorite dog breeds,
drinks of choice, or symbols of good luck.
24FW TIMELESS MINIMALISM
JAZZED’s first womenswear line is inspired by 1990s minimalism.
The collection explores restraint as a form of freedom,
offering clean silhouettes for women who seek elegance without excess.
JAZZED’s first womenswear line is inspired by 1990s minimalism.
The collection explores restraint as a form of freedom,
offering clean silhouettes for women who seek elegance without excess.
25SS NO SUGAR, NO RUSH
A response to the pressure of fast-paced city life, this collection offers ease and calm
through soft fabrics and relaxed fits—designed to feel like a pause from the rush.
A response to the pressure of fast-paced city life, this collection offers ease and calm
through soft fabrics and relaxed fits—designed to feel like a pause from the rush.
25FW GIRLS NIGHT OUT
A collection inspired by moments of joy with friends.
Designed for confidence and play, these pieces capture
the energy of shared experiences and the freedom of a night out.
A collection inspired by moments of joy with friends.
Designed for confidence and play, these pieces capture
the energy of shared experiences and the freedom of a night out.
